As we dive deeper into a world filled with automation and artificial intelligence, the opportunity for human interaction carries a premium.

Whether paying for items at the store, contacting customer service, or scheduling an appointment, it’s increasingly rare to have an actual person respond.

Furthermore, when you can navigate to a live individual, the conversations are often transactional in nature and time-limited. This is part of a larger movement towards efficiency, which is designed for outcomes rather than connection.

A fundamental component of Motivational Interviewing is the collaboration and partnership cultivated between the two people. This is one of the primary reasons why it is such an effective approach, particularly as this new normal unfolds.